Work

Judge the work, not the pitch.

Packaging, edits and scripts are things you can see. Below is how we think, what we change, and what we send clients every month. Real case studies appear here as clients give permission.

ThumbnailPersonal finance

Thumbnail repackage: personal finance channel

Old thumbnail was a stock photo with five words. New one: one face, one number, one question. Same video, re-released.

2.1% → 7.4%Click-through rate, first 7 days

Sample · replace with permissioned work

EditEducation

Retention edit: 22-minute education video

Re-cut the first 90 seconds, moved the payoff forward, added pattern breaks every 40–60 seconds.

38% → 54%Average view duration

Sample · replace with permissioned work

ScriptB2B software

Script system: B2B founder channel

Built a repeatable outline: cold open with the customer problem, three proofs, one clear call to action tied to a landing page.

11Qualified leads from one video (30 days)

Sample · replace with permissioned work

Series packagingTech reviews

Series packaging: 8-episode format

Designed a thumbnail family so episodes are recognisable in the feed, plus a playlist structure that YouTube can recommend as a set.

3.2×Views per episode vs channel average

Sample · replace with permissioned work

Audit sample

Sample channel audit (redacted)

What you receive: a 6-page read of packaging, retention, topics and channel page, with the three fixes we would make first and a 90-day plan.

6 pagesHonest, no pitch deck

Report sample

Sample monthly report

What a monthly report looks like: CTR, average view duration, retention curves, view velocity, subscribers, and for companies, leads and pipeline.

MonthlyPlus a 30-minute review call

How we judge an edit

We cut for the retention graph.

Every edit starts with the question: where do people leave? Then we move the payoff earlier, cut the throat-clearing, and add a pattern break before the next cliff. The chart shows a typical before and after.

0:00 – 0:30 Show the result or the stakes. No "hey guys".
Every 40 – 60s A visual or structural change so the brain stays on.
Chapters Named so the viewer knows the next payoff is coming.
End screen One next video, not six.

Before: hook at 0:45, viewers goneAfter: payoff first, pattern breaks every 50s

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